Marketing In This Climate

Happy Wednesday!!! I was sitting back thinking about todays blog and it hit me, we have talked about getting sales, attracting clients, and marketing on a budget, but as we all know right now we are seeing a worldwide recession and with that everything changes, budgets are restructured or non-existent all together. So, due to the need to still do business and survive the recession, today we will talk about marketing in a recession to still get those sales despite the economy.

So, never fear even in this economic climate success is still achievable. Here are 4 ideas you can use to market, get those sales, and survive any recession:

Idea 1: Follow up on those old leads. That’s right leads you gave up on or forgot about, it’s time to reconnect with them. Start by calling and following up on all old enquiries and leads. This idea can really pay off in the form of sales and referrals and all it costs is time and patience. Note: Don’t get discouraged or frustrated if you don’t win them over in the first re-encounter. Remember you have not been in contact with this client in a while so it might take some time and another follow-up.

Idea 2: Appreciate your existing clients with extra special care. The idea here is don’t take the clients you do have for granted so when the marketing budget needs restructuring give extra appreciation to what you’ve got and make sure you take care of those that are loyal to you. These loyal clients will help keep you in business during down times and you will appreciate that, so show it. To show existing clients a little extra appreciation try offering them special discounts or rewards. You can also reward them with a gift with purchase or a just because you are a loyal customer gift. Do what the budget allows just to make sure the message is received and the message is: We appreciate you! Because remember also that competitors will be after them more now than ever before.

Idea 3: Be flexible and keep an open mind. When it comes to your niche and the clients you cater for, try being flexible to attract new clients. If you previously required purchase order or hour minimums or you don’t cater to clients that have custom/special needs but could use your product and/or service, then try welcoming and accommodating this market. There is no financial harm in servicing smaller clients or those with special needs, as long as it doesn’t hurt your profits and cause more harm to your business. Start by taking on a few trial clients in this market to see how it works out before deciding if it is for your business or not. the best part about this idea is if this works out it’ll be profitable for you and them and become a part of your regular scope of business as they’ll be able to meet your usual goals.

Idea 4: Offer your clients something more and Increase your level of service. A recession is a time when competition between competitors goes through the roof and can even get ruthless so you want to really take the opportunity to distinguish yourself here from the rest. Remember also, satisfied clients are sure to bring in new clients for your business. So, make your clients feel that they are getting much more by doing business with you than the perceived value as well as they are getting more than they would expect from or get from the competition. Also, try providing and offering clients additional services that doesn’t drain your already strained budget, but yet goes a long way with clients.

These are just a few ideas to get you started.  Grab a piece of paper and start brainstorming how you can add extra value to your business without it costing you. I know the recession is tough and has many down with decreased sales etc., but it is during tough times that you need to alter your marketing strategy to survive to sell another day and stay in business. Try these four simple, low-cost ideas in your marketing strategy and see how they pay off even in this economic climate. Also, if you haven’t already don’t forget to find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You” NOW!

How To Rock At Generating Leads

Well MTM readers Monday is here already and time to get back to work. For the past two weeks we have talked about different social media outlets you can use to market you and your business. This week at least for today I want to talk about lead generation. Generating sales leads is another big factor in generating business success.

While taking time and effort if you have a great product and/or service to offer consumers lead generation won’t be hard. Here are five steps that are included in any successful lead generation plan.

First step: Increase brand awareness. In this step you want to do just what it says, increase the awareness of your brand. How do you increase awareness? Increase your brand awareness by getting your message out to potential customers through social media, printed materials, and etc. Once you get your message out and begin to get clients you need to further increase awareness of your brand through your reputation.

Second Step: Generate leads through VARIOUS sources. When generating sales leads don’t just generate leads through one source, but several sources. Generating leads through electronic media such as social media and print media are the most popular. Don’t forget no matter what sources you use to generate leads be sure to follow up on these leads as well as proper analysis reports of those sources.

Third Step: Make a good impression. As we know when doing interview or meeting potential clients, impressions are everything, so make a great one. To generate leads and more leads be sure to make a positive impression on your potential clients and clients as well. You can make an excellent impression by having great customer service. Know that there’s going to be clients you just can’t please, in these situations just make sure you have done everything you could to assist that client. Also, to make a great impression be sure to show understanding and have empathy with clients. To cut down on confusion and make better impressions also be sure clients understand any policies that pertain to and affect them.

Fourth Step: Track your sales versus marketing activities. You want to be sure that all your efforts are producing steadily increasing sales, decreasing costs if possible, better budgeting, and a better balance of profit margins. So, have a system or software in place to track this for you so you can see and know what is and isn’t working.

Fifth Step: Plan to expand. As sales begin to role in, then peak and stabilize, have a plan to expand. Diversify and keep your business growing by adding new products and/or services to your business. Be sure to concentrate on and captivate proper business growth.

To knock generating leads out the park and be a booming business success, be sure to try to include these steps in your plan. Before I go, In case you haven’t had a chance to yet the free report is still available. So, to find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You” TODAY!

Marketing on YouTube? Really?

Happy Wednesday!! The week is now half over or more than half for those that are off Friday for the holidays. This week we have continued with our social media theme so far from last week and Monday. We have discussed marketing on the social media outlets LinkedIn, Twitter, and Facebook. Today’s social media outlet: YouTube. Now, many of you if not all are saying, What? Marketing on YouTube? Really? My response, Yes and here’s how.

YouTube is a video sharing website where users can view, share, and upload videos for the world to see. So, you can see just from the definition what makes this a great marketing tool because when you upload a video to this site the WORLD sees it, the other benefit of this outlet, it’s FREE. So, how can YOU market on YouTube exactly? Well, it’s a simple. To market on YouTube you are going to create, upload, and post a video. So, let’s start creating that video.

To create a successful maybe even viral video you don’t have to hire a big bucks production company in fact the most successful videos on YouTube are homemade.

To create a successful YouTube video watch your video time. Try to make your video only 15-30 seconds in length much like a commercial, but at all possible keep your video advertisement short. Of course there’s exceptions to the rule, if you are making a how to video, doing a video of a demonstration, or video that shows off your expertise in some way, these videos will be longer, but my advice keep it to 5 minutes or less. You don’t want a long video because you will lose your audience and you need you audience. Your audience will help promote your video so take your time, be creative, and have fun.

Now, that you have created your video and are happy with the final copy it’s now time to debut it. To promote your video you want to get it out there so, first get it uploaded to YouTube. Now, that it’s uploaded take these steps to be a YouTube success.

To promote your video Email It. Email your video to contacts, friends, family, and your target market. Emailing your video to all whom email address you know will help your video get more views and more exposure. Also, those you emailed it to can then forward it to others they know.

To promote your video Blog It. If you have a blog already then promote your video on your blog. Try writing a blog about the experience with making the video and post it for viewers or just post it with a small summary, either way will bring in the views.

To promote your video Post It. Further bring in the views of your video by creating tweets and posts on both Facebook and Twitter about it with a link to the video. Posting your video will allow it to be re-tweeted on Twitter and “liked” on Facebook and ultimately get you more views and more prospects and clients.  

To promote your video Post It again. Now that you have posted your video to your own Facebook and Twitter go post it on message boards and other places that are relevant to your message and target audience so you know they will be sure to visit and see your video when they do.

Creating YouTube videos is a bit more time consuming than managing your Twitter or Facebook, but it’s definitely worth it especially if your video goes “viral”. So, if you haven’t already take advantage of this wonderful and popular marketing tool. One last thing MTM readers while you’re relaxing over the holiday if you haven’t downloaded your copy already this is the perfect time to find out why your potential customers aren’t buying from you and what you can do to get clients to your door, so download “12 Reasons Why People Aren’t Buying From You” TODAY!!!

A LinkedIn Profile That Works For You!

Happy Monday to all!!! Hopefully everybody had a great weekend, but now it’s time to get back to work. We ended last weeks social media theme talking about how to market you and your business on the social media outlet LinkedIn. In talking about using LinkedIn I mentioned about having a complete but informative profile. Also, in that I realized we haven’t talked about what makes for a good LinkedIn profile. So, today is the day. We will continue our social media theme and talk about creating a great LinkedIn profile.

When creating your LinkedIn you want to….

Control and market your personal brand. Your personal brand is your most valuable asset so take pride in that when creating your profile and be sure your profile reflects that. One way to generate success on LinkedIn is by enhancing your personal brand and you enhance your personal brand by adding value to it through your profile.

Have a great headline. Your headline is text that will appear just below your name as summary or bio if you will. Your headline will be shown in many places throughout LinkedIn so be sure to write a headline that turns heads and draws attention.

Use keywords within your profile. Keywords are great way for connections and potential clients to find you on LinkedIn or the Internet period when doing a search for their needs. So, if for example your niche is marketing consulting for small businesses then in your profile be sure to use these keywords multiple times throughout your profile.

Actually take the time to make a 100% complete profile. When you are logged into your LinkedIn account, LinkedIn has a great tool that shows the percentage that your profile is complete. When done you want to be sure that your profile reads a 100% complete. I can’t stress enough that having a complete profile is essential and key to attracting business on LinkedIn. So, be sure to fill in your specialities, education, and update your status at least weekly. Also, on LinkedIn you have the opportunity to add a picture most usually don’t like to do this, but adding a picture adds value to your profile. People like to do business with people they know and trust and adding a picture to your profile is essential in making that happen.

Get recommendations. On LinkedIn people are able to submit recommendations for you that others will see as well as you can do recommendations for others. Nothing helps build credibility like having recommendations from others on your profile. Also, don’t be afraid to ask for recommendations from connections.

Have a simple LinkedIn URL. Once you create your LinkedIn profile it will assign it you a random URL with lots of unnecessary characters so change it. Changing your URL is simple just click edit next to your assigned link. Once in edit you want to remove any unnecessary characters and when done your URL should look something like… http://www.linkedin.com/in/yvonnebleakley

LinkedIn is a free social networking site so to create yours today simply go to linkedin.com , click join today, create your profile, and start connecting TODAY!!! Remember your LinkedIn profile is going to serve as a first impression of you and your business for most so make it count and be sure it accurately represents you. Don’t forget…To find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You”.

Building Connections Through LinkedIn

Welcome to the home stretch of the week, today we will continue our topic on social media and using social media successfully to facilitate your success. So let’s jump into it. LinkedIn is a social networking site used by professionals. LinkedIn is a great way to network and build connections and yes LinkedIn is also free to start and have an account. So, exactly how is LinkedIn helpful to you? Well, read on because here’s how…

Networking and having connections in your niche is just as important as having clients and prospects so….

Use LinkedIn to connect with new and existing contacts in your niche. Once you have started a LinkedIn account if you haven’t already., fill out your profile completely and then start connecting. You want to start connecting with existing contacts you know in your niche and the ones you don’t, but that are in your niche. Once you have built those connections start connecting with your contacts and watch your network grow.

Use LinkedIn to join and interact with groups. There are thousands of groups on LinkedIn try joining groups that are relevant to you and your company. Once you join a group you can then participate in group discussions by answering questions. Participating in these groups and their discussions you will emerge yourself as a leader/expert in your industry. This can help drive people to recommend you, this can drive people to your blog if you publish one, and this can help drive people to your website. So, join a group to broadcast your knowledge and expertise as well as extend your network.

Use LinkedIn to create a group for others to join. After being on LinkedIn for awhile try creating your own group it’s another great way to grow your network as well as showcase your knowledge. Don’t create a group just to push your message, but rather create a group relevant to your expertise where members and even competitors can come to hold discussions and find meaningful answers that will be the solution to their question. Also, for your group and others host events like meetups or teleseminars to really start connecting and getting your knowledge out there. I would suggest only creating two groups at the most so they can be easily manageable as you do still have a business to run as well.

Use LinkedIn to promote your blog. If you write a blog be sure to post an announcement with the link about the blog and blog topic to your LinkedIn every time you publish one. Posting the news about your blog will help drive traffic to your blog and get the word out. Posting your blog for your connections to read will also help you establish yourself as an expert in your niche/industry as well. I myself every time I write a new blog and publish it I make a posting to my LinkedIn letting my connections know.

And that MTM readers is how you do it. Now MTM readers you know how to successfully market using Facebook, Twitter, and now LinkedIn. You now have three good marketing strategies you can use to drive you and your business to success, so go be a success. Happy Marketing!!! Remember: To find out why potential customers aren’t buying from you download “12 Reasons Why People Aren’t Buying From You” NOW! It’s a great read.

Marketing on Twitter Done Easy

Happy Hump Day MTM readers. Here we are again the middle of the week already. Monday we discussed the social media outlet Facebook and how to market you and your business on Facebook. In lieu of that I would like us to continue discussing social media and how to use a social media outlet to market you and your business. Today’s social media outlet up for discussion is Twitter.

In the past I have mentioned Twitter but we haven’t yet discussed Twitter in depth. So, lets begin: Twitter is another social networking site that is free to use and is another great way to market, be successful, and save money at the same time. So, how do you successfully market on Twitter then? Well, here’s how….

First, if you don’t already have one you need to sign up for a twitter account by going to twitter.com. Again,signing up and using Twitter is free. When setting up your Twitter profile consider using your real name instead of your business name. Using your real name will help yo build credibility.

Second, Have a great bio. When setting up your Twitter account you will also have the opportunity to enter a biography that your followers and other Twitter users will see when looking at your profile. With that said, use the bio as an opportunity write a short summary about you and your business. Be sure the bio sums your business up and catches the attention of potential followers.

Third, now it’s time to start following and gaining followers. You want to follow those that are in your niche. The way you determine if someone is good to follow is by looking at their bio and I also look at their tweets to see if they are relevant. So, if you are a business coach then you want to start by following other business coaches and watch as your followers begin t grow. A great tool that I use to find people to follow is by using Twellow. Twellow is dubbed as the yellow pages for Twitter.

Fourth, Start tweeting and re-tweeting. Now that you have followers and you are now following others it’s now time to start engaging your followers though tweets and re-tweets. Posting tweets and re-tweets will also help you gain credibility and followers. When posting tweets be sure to post tweets that are relevant to your audience and your business. Create tweets promoting events and news bout your business as well. When posting re-tweets (RTs) well, firs let’s talk about re-tweets. Re-tweets are tweets posted by other twitter users that you re-post. When sending out re-tweets be sure they also pertain to your business and your audience as well.

Fifth, Send out a Thank you and participate in #FF. A great way to gain credibility is b showing your appreciation. When someone re-tweets one of your posts simply send them a note saying, Thank you for the RT. Another great way to gain credibility and grow your followers is through sending out #FFs. #FFs stands for Follow Fridays on twitter. On Fridays send out #FFs to/for a few of your followers and/or those that have re-tweeted your posts.

My Advice: One last thing before you go, I want to give advice on managing your twitter. Consider getting a Hootsuite account, also free but will help you be a twitter marketing success. With the Hootsuite account it will have a tab of mentions. Under mentions you will see who has RT your posts and who has sent you a #FF, making it easier for you to send out thank yous and #FFs. Another great advantage to Hootsuite is that you can schedule tweets and re-tweets to post directly to your twitter page. Note: When scheduling tweets and re-tweets spread out the times an choose odd times. This ensures that it doesn’t seem like a robot sending out tweets. Lastly, another great advantage to Hootsuite is that it allows you to set up keyword searches. Whenever the keywords you designate show up in posts on Twitter those posts will show up in your search on Hootsuite, this makes re-tweeting relevant posts easier.  

Using social media for marketing is the latest trend in marketing and is highly successful. Not only is social media outlets such as Twitter or Facebook free, but it’s successful because it’s a great way to build brand recognition and drive traffic to your website and/or blog. So, MTM you now have two social media outlets you can go successfully use to market not to mention it’s free. Happy Marketing MTM!!! And remember if haven’t don’ forget…To find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You” TODAY!!!

How Am I Supposed To Market On Facebook Again?

Happy Monday MTM readers, I hope everyone had a great weekend, but now back to work. In the past we have talked about ways to market you and your business in fact just Thursday I talked about ways, six ways to be exact to market on a budget. One successful low-cost, free in fact way to market that I suggested was to use Facebook. In the past I even gave you a step by step guide on how to start a Facebook page for your business. Even with all that some or all of you might be wondering, ok I have a Facebook page for my business, but how am I supposed to use this as a successful marketing tool again? Today, I will answer just that very question.

So, let’s recap Facebook is a social networking site. The reason Facebook is a good marketing tool is because it allows you to connect with friends and a billion others with one click and best of all, this site is free. Now, how do you engage in marketing on this popular, powerful social networking site? Stay tuned…because this is how.

First, to use Facebook you need to create a Facebook page for your business if you haven’t already done so.

Second, now that you have a Facebook page for your business it’s time to start adding fans and getting likes. You can jump start this process by getting current friends to like your business Facebook page.

Third, Start posting. After getting you Facebook page designed the way you want with all the information you wish to be visible now we are going to start posting to our Facebook page for all those to see, this is how we will get the word out. So, just what are posting? Well, let’s talk about that. Your postings will consist of current events happening with your business. Your posts can be short but it’s imperative that it has all the information the prospect needs to know. As for your posts, you can post and promote any specials and discounts going on with your business. Also, post news about events going on in your store if you have a brick and mortar business. You can also promote your new products and/or services through your posts. Be creative with your posts, but be sure the information posted relates to your business and that the posts include the information prospects need to know.

Fourth, Mainstream your blog. Another way to market on Facebook is if you write blogs then syndicate it. You can now syndicate your blog to automatically post to your Facebook page every time you write and post a blog on your blog site. Syndicating your blog will lead to more readers and therefore more leads and prospects.

Fifth, Take advantage of Facebook’s Marketplace. The marketplace is also free to use and another great way to gain exposure. In the marketplace you can post about your products and/or services.

Sixth, Send a gift. For those that feel that the use of Facebook and other online networking sites takes the personalization out of the business/client relationship Facebook has a cure for that. On Facebook they have a feature that allows you to send virtual gifts. So, if you have a client that is a Facebook fan of your business make a purchase and you would like to show your appreciation try sending them a virtual gift. Or if you just want to simply say thanks for being a fan, we appreciate you, send them a virtual gift. Now virtual gifts do take money, but the gifts are very cheap and a great way to say thanks and they post directly to the recipients “wall” on Facebook.

So, now you know MTM readers exactly how to use Facebook as a successful marketing tool. Now get marketing and have a lovely productive marketing week. Also, MTM readers if you didn’t get my new free report to read for the weekend, it’s still not too late and you can read it in your spare time. So, to find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You” NOW!

6 Ways To Market On A Budget

To run a successful business we all need money coming in and so much so that we turn a profit, but in order to get the money flowing in we need customers. To get customers we have to offer them a product and/or service that they need and want to pay for. So, how does the customers even know about you and your offer? Through marketing. While marketing does take time, effort, and often times money marketing doesn’t have to be costly or budget blowing in order to be effective and successful. Today we will discuss how to market on a budget so that you still reach success without the stress.

These are a few low cost ways to market for you to try:

Budget Marketing Idea 1: Promotional Giveaways. Try giving away free samples or novelty items related to your product and/or service or things like magnets or pens with your company logo, name, & all contact info. Also, try running promotional discounts on your products and/or services for grand opening and/or a certain amount of time.

Budget Marketing Idea 2: Social Media. It’s 2011 and we are now on technological overload with all the technology we have at our disposals to use. Using social media such as Twitter, Facebook, and LinkedIn are phenomenal ways to market your business and it’s offerings, why? These social media outlets and those alike allows you to reach millions and billions with one click and best of all these outlets are free, so take advantage.

Budget Marketing Idea 3: Other Media. Traditional media is relatively inexpensive these days as well mostly to stay competitive due to the technological advances we have now. Some affordable “other media” are placing ads in the phonebook, yellow pages, and even placing a classified ad or ad in your local paper/magazine. Other media that is inexpensive and that can give you a lot of exposure is doing a tv commercial(s)/ads to air only on the local stations for your area. 

Budget Marketing Idea 4: Do your own print marketing materials. Due to software such as Photoshop and Desktop Publishing making and printing your own flyers is very doable and will save you at least hundreds as you won’t have to contract out to a print shop. When doing your own printed marketing materials all you will need is the software, laser printer, and printing paper of choice making this a great low cost way to market and not blow your budget.

Budget Marketing Idea 5: Have a website. Another low cost way to market your products and/or services is through having a website. Having a website with a hosting domain is cheap where you will spend the most money, but still keep your costs low is if you have to hire a webmaster. To have a website if you are not tech savvy or you know nothing about building & maintaining a website you will need a webmaster. A webmaster is a company or person you will pay to build your website, add and change content as requested, and maintain your website. What you spend on the webmaster you’ll save in frustration and time if you don’t even know where to begin.

Budget Marketing Idea 6: Get involved. If you have a storefront/ brick & mortar location get involved with the community. You can get involved with your community and advertise all for one low cost. One way to get involved is by sponsoring a little league team, little league team sponsorships are not costly at all and with that sponsorship your company’s name and/or logo will be on the back of their uniforms. Another way to get involved is when the community has events be a sponsor or donate money or let them raffle off one of your products and/or services. There’s many ways to get involved and stay on budget plus the added benefit of getting more business, so check with your community today. 

Marketing on a budget is doable and doesn’t have to be stressful or unsuccessful just because it’s low cost and you’re saving money doing it. So, start marketing AND bringing in more profits today with these easy low cost ideas. One last note before we get the weekend started, if you haven’t already don’t forget to find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You” NOW! It’s a great weekend read.

Marketing Mistakes I Want You To Avoid

Hello MTM readers we are once again at the middle of the week, we blink and the week is almost gone. I hope all of you are having a very stress free, productive, and profitable week thus far. Lately we have been talking about ways to boost your sales and get those clients you deserve, today I want to switch gears and talk about the mistakes that can be made and how to avoid them for the sake of your success. It’s beneficial to be educated on both the success and failures of any business.

Common Mistake 1: Not knowing your target market. I can’t stress enough that NOT doing research and picking the right target market is a very common mistake. Many think they can just jump in the market and start selling their product and/or service, but they can’t.Who are you going to sell it to? An how? More importantly, who wants or needs your product? These are all questions answered in the research and these are all questions you need the answer to if you plan on being successful.

Common Mistake 2: You don’t know your statistics. Another potentially fatal mistake to be made is not tracking your marketing campaigns and sales statistics. Without tracking your sales and campaigns you won’t know what is successful for you and your business. It is important to know what is working for you and what is not. Knowing what’s working and what’s not will also save you money instead of wasting it because you can know cute those things that don’t work.

Common Mistake 3: Expecting prospects and clients to be mind readers. I’ve said it before and I’ll say it again a prospect will NOT know what you want them to do with your offer unless you tell them. Some believe and count on if the prospect is interested and need more information they’ll call for more information. I urge you to not rely on that assumption, but rather take the extra time and white space on your campaigns and give your prospects a Call To Action, let them know exactly how to take advantage of your offer and reap the benefits.

Common Mistake 4: Focusing on you and your business in your marketing materials. Now please don’t misunderstand giving background information on you and the business to prospects is good and should be done, but should not be the focus. Making yourself and the business the focus will cause the prospects to respond with a, So what? or Who cares? or even an And?. So, instead of making the mistake of focusing on you and your business refocus and focus on the prospect in your marketing. Remember to be successful focus and market in your materials what your prospects care about not yourself.

Common Mistake 5: Giving up too quickly. Being an effective marketer entails being persistent and repetitive. Prospects have many reasons for not buying immediately buying so don’t give up after just one initial contact or even one followup. By following up with your prospects repeatedly will give you a tremendous advantage. You get the advantage over your competitors because due to you persistence when prospects are ready to buy you are first on their mind of where to make the purchase.

Common Mistake 6: Not taking advantage of free and low cost marketing. Just because the marketing method is free or low cost doesn’t mean it isn’t a successful way to market and won’t be profitable to you. So, go right ahead use these proven successful marketing methods. Marketing doesn’t have to be expensive for you to draw business so save yourself some money and make money at the same time.

These are just a few of the many mistake that can be made when marketing, but I also think these are BIG mistakes with irreversible consequences making you a failure. So, avoid these costly mistakes now to stay on the road to success. Also, MTM readers don’t forget, To find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You” NOW!

Successful Marketing Management & Marketing Leadership Tasks

Happy Monday MTM readers, I hope you all had a fabulous relaxing weekend. Today we are going to discuss tasks that ensure successful marketing management and establish you as a marketing leader. These tasks will bring success to your business and anchor you as a marketing leader.

In marketing management and marketing leadership these are many tasks that will make you a success, but here’s a few to do to get you on the right track. Successful marketers and marketing leaders will:

1. Develop a market strategy and plan. This is your first task. Here you need to identify the organizations potential long run opportunities with consideration of their market experience and core competencies.
2. Capture Market Insights. Marketers must take the necessary steps to understand what is happening both on the inside and outside the organization. This knowledge is acquired by monitoring the marketing environment and conducting extensive market research in order to assess buyer needs and wants as well as both the actual and potential market size for your product and/or service.
3. Connect with customers. Connecting with customers is a vey big aid in marketing success. With that said a successful marketer must develop a way to create the best value with their product and/or service for their target market. They must also develop and maintain strong, profitable, and long term relationships with consumers.
4. Build a strong brand. A marketer must know and understand how customers and potential customers perceive their brand. Once they understand the strengths and weakness, the positive and negative perceptions of their brand they then must develop and communicate the appropriate positioning and deal with their competitors accordingly.
5. Shape your marketing offer. Your marketing plan is centered around your product. So, when shaping your offer to present to customers and potential markets consider not only your product, but your product quality, design, features, and overall packaging then price and offer accordingly.
6. Deliver value. A successful marketer delivers value to the actual and potential market by identifying, recruiting, and linking with retailers, wholesalers, and other marketing channels.
7. Create long term growth. A successful marketer creates long term growth by staying abreast and taking into account ever changing global opportunities and challenges as well. They also create long term growth by not only developing a marketing plan, but implementing it as well.
8. Communicate value. A marketer must be successful in communicating the value that their offer holds. This is achieved through an integrated marketing communication plan that maximizes exposure such as through sales promotions, direct marketing, and advertising.

So, as you can see MTM readers establishing successful marketing management and achieving marketing leadership doesn’t have to be difficult with implementing these easy steps. Have a profitable marketing week and try these steps today to take leadership and manage success. Also, MTM it’s still not to late to find out why your potential customers aren’t buying from you and what you can do to get clients to your door, download “12 Reasons Why People Aren’t Buying From You” available NOW!