Get on their level…

Hi all, hope everyone had a great weekend. I want to share with you about a coaching session I had last week. Last week I had the pleasure of speaking with a very frustrated client. The source of my client’s frustration he wasn’t meeting customer goals and he felt the source was his marketing.

So, what we did is we spent the entire coaching session looking at his marketing and then talking about his marketing and ways he could change it for the better. My best advice is look at your marketing this way, the products and services you are selling you are selling to a specific audience well your marketing needs to speak to that same audience.

When drawing up your marketing the #1 thing you need to remember is to get on their level. By their level I mean watch your marketing wording. When drawing up your marketing be sure to use words that’s on the clients level. You need to use words that connects with the client, use words that your potential clients understand and uses. NEVER use words that only you know or that only those in the industry use.

Three words to keep in mind for your marketing is to keep your wording SUM’d up:

            Simple
            Understandable
            Memorable

Keep your marketing simple. Keep your marketing simple by not using jargon and just being straight forward and letting the potential clients know what it is you’re offering.

Keep your marketing understandable. Keep your marketing understandable by not using technical words or words only known or to you. In your marketing use words that are universal and that would be understood easily by your target audience. Remember: They can’t buy what they don’t understand.

Keep your marketing memorable. Keep your marketing memorable by using attention-getting phrases and words. Use words and pictures that will make the potential client remember you and your products and/or services and want to give you their business.

Your marketing doesn’t have to elaborate to be effective, but it does have to be understandable. Remember no fancy words or technical stuff your potential clients might not be members of the industry. Also, still available for download, “12 Reasons Why People Aren’t Buying From You”. Get your copy TODAY!!!

Tags: attract new clients, Business, client attraction, closing the sale, get new clients, marketing, marketing management, marketing message, Solo professional, strategizing, strategy sessions, successful marketing, target market